The Importance of Building Trust in a Negotiation in Japan
As someone who has spent a deal of time living/working in Japan, I can say without doubt that Americans are from Mars and Japanese are from Venus. In the US, we say “the squeaky wheel gets the oil” while a Japanese proverb goes “the nail that sticks up gets the hammer”. Same scenario, yet completely […]
How to Decide Best Strategy for International Commercialization of Medical Device
Every company dreams of being able to sell their medical device one day. While considerable thought has been given for the domestic market, what is the best approach for international markets which can be complex to navigate and can vary from country to country?
The Squeaky Wheel Gets the Hammer in Japan
All countries and societies have cultural differences – I’m old enough to remember when Richard Nixon gave the A-OK sign, thumb and forefinger forming a circle, as he got off his plane in South America, thereby making a cultural faux pas. This exemplifies how countries and societies have crucial cultural differences. Perhaps nowhere are these […]
The Rise of Digital Therapeutics
Introduction Technology has greatly transformed the way we go about our daily lives. From the way people communicate with one another to AI-driven apps and software, technology has only increased efficiency in numerous industries. Along the same lines, we’re witnessing similar ground-breaking technology in the health care and pharmaceutical industry. Digital therapeutics (also known as […