As someone who has spent a deal of time living/working in Japan, I can say without doubt that Americans are from Mars and Japanese are from Venus. In the US, we say “the squeaky wheel gets the oil” while a Japanese proverb goes “the nail that sticks up gets the hammer”. Same scenario,
Every company dreams of being able to sell their medical device one day. While considerable thought has been given for the domestic market, what is the best approach for international markets which can be complex to navigate and can vary from country to country?
All countries and societies have cultural differences – I’m old enough to remember when Richard Nixon gave the A-OK sign, thumb and forefinger forming a circle, as he got off his plane in South America, thereby making a cultural faux pas. This exemplifies how countries and societies have
Introduction Technology has greatly transformed the way we go about our daily lives. From the way people communicate with one another to AI-driven apps and software, technology has only increased efficiency in numerous industries. Along the same lines, we’re witnessing similar ground-breaki