The Rise of Digital Therapeutics
Introduction Technology has greatly transformed the way we go about our daily lives. From the way people communicate with one another to AI-driven apps and software, technology has
The Squeaky Wheel Gets the Hammer in Japan
All countries and societies have cultural differences – I’m old enough to remember when Richard Nixon gave the A-OK sign, thumb and forefinger forming a circle, as he got off h
How to Decide Best Strategy for International Commercialization of Medical Device
Every company dreams of being able to sell their medical device one day. While considerable thought has been given for the domestic market, what is the best approach for internatio
The Importance of Building Trust in a Negotiation in Japan
As someone who has spent a deal of time living/working in Japan, I can say without doubt that Americans are from Mars and Japanese are from Venus. In the US, we say “the squeaky